Five Tips for Better Mobile Websites

More and more users are navigating the Web with their smartphones or tablets. In Germany, the share of mobile surfers in the total volume is currently at about 42 percent (as of 10/2017), and the trend is rising. It is therefore all the more important to adapt to the changing environment as operator of a website and to offer websites optimized for mobile devices. Here are five tips to overcome the challenges of designing a mobile-friendly platform and avoid potential pitfalls.

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Why Adblockers are harmful: A plea for online advertising

As a publisher, you are at war with them and for many Internet users it is part of the standard equipment: these are called adblockers; small browser extensions, which automatically hide advertisements in websites. What sounds good on the user side at first, i.e. not to get any advertisements displayed, often has devastating consequences for […]

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